Local businesses are the heartbeat of communities, and advertising effectively is key to staying top-of-mind with customers. As 2025 approaches, new technologies and platforms are reshaping how businesses can connect with their audiences. Tactics that once were only accessible to large brands can now be executed by local advertisers. If you’re a local business owner looking to level up your marketing, here are three advertising tactics to explore: live-streaming sports, programmatic digital out-of-home (DOOH), and TikTok advertising.
1. Live-Streaming Sports
Live-streaming sports have become a phenomenon, with audiences tuning in to cheer on their favorite teams from wherever they are. This creates a golden opportunity for local businesses to showcase their brand during the excitement of the game.
Why this works for local businesses:
- Connection: Whether it’s Pro, College or even high school sports, these events draw local audiences that feel a strong connection to THEIR team and with the advent of streaming, local advertisers don’t have to choose a side. They can target their local sports fans watching in their market and not have to directly choose teams or be limited to a specific broadcaster.
- Unmatched Engagement: Sports fans are highly engaged during live events, making video ads during breaks or halftimes an effective way to grab attention.
Tip: Utilize a programmatic advertising partner that can help you access the widest range of live sports inventory. There are many streaming platforms offering Live Sports and smart money will run a campaign that reaches across as many as possible.
2. Programmatic Digital Out-of-Home Advertising (DOOH)
The future of billboards is here! Programmatic DOOH allows businesses to easily run targeted ads across digital screens in nearby areas such as shopping centers, gas stations, office buildings, doctors’ offices and even gyms.
Why this works for local businesses:
- Precision Targeting: DOOH lets you target specific audiences based on their location, time of day, and even weather conditions.
- Eye-Catching Displays: Bright, animated ads on digital screens are more engaging than static billboards, ensuring your message stands out.
Tip: Use DOOH to share timely messages, like promoting lunch specials during work hours or reminding customers about weekend sales. Combine it with mobile retargeting to encourage immediate action.
3. TikTok Advertising
Even with the platforms uncertain future, TikTok has continued to dominate as a platform where creativity meets connection and we fully expect the platform will emerge from the current government requirements. For local businesses, TikTok provides a chance to connect authentically with a younger, highly engaged audience.
Why this works for local businesses:
- Localized Algorithms: TikTok’s algorithm often shows users content relevant to their area, making it ideal for promoting local businesses.
- Creative Freedom: From quick how-tos to showcasing your team’s personality, TikTok thrives on content that feels real and relatable.
Tip: Use TikTok Ads create paid hyper-local campaigns that help expand reach and drive engagement with the local customers you value most. The best TikTok campaigns utilize creative that was designed with the platform and its users in mind.
Why These Tactics Work in 2025
Consumers are more connected than ever, and their expectations for relevant, engaging advertising continue to grow. By leveraging live-streaming sports, DOOH, or TikTok advertising into your marketing strategy, you’re meeting your customers where they already spend their time. These tactics not only build awareness but also foster a stronger sense of community around your brand.
Reach out to our team today if you would like to dive deeper into how Enradius can help take your digital marketing to the next level in 2025.
