Geofencing
Target potential customers that are actively present within an area of interest.
Geofencing empowers businesses to deliver personalized messages, promotions, and content directly to users within defined geographic boundaries.
Whether it’s a bustling city center, a specific neighborhood, or even a small radius around a building, our geofencing technology ensures that your brand’s message reaches the right people at the right place and time.
At Enradius, our geo-targeted advertising combined with our Map Your Marketing™ technology enables us to identify your ideal target audiences with unmatched precision.
We can tell where your visitors are before they get to you and where they go after leaving. We give you insights into aggregated customer demographics – income, gender, as well as other favorite shopping spots and much more.
A few examples of how Geofencing can work:
Restaurant: uses geofencing to send specials to people in the vicinity during peak dining hours.
Retail Store: uses geofencing to send specials to people in the mall nearby their store location
Personal Injury Lawyer: uses geofencing to reach potential customers at trauma centers and hospitals
Car Dealership: uses geofencing to reach prospects at a competitors location
Real estate agents: uses geofencing to target potential homebuyers when they enter specific neighborhoods or attend open houses.
- Target people who are nearby your business
- Geofence tourist attractions in your city to reach visitors
- Reach the offices of your prospective clients
Geofence Uses
A Geofence targets mobile devices that are actively present within an area of interest. Here are just a few different successful geofencing strategies:
Event Targeting: create virtual boundaries around the event venue, delivering targeted messages to individuals within that specific location.
Your Locations: Deliver real-time promotions, discounts, or product information in a predefined radius around your location.
Competitor Conquesting: When potential customers enter these areas, they can receive personalized promotions, discounts, or compelling content from your brand, increasing the likelihood of them choosing your products or services.
Hotspots: Whether it’s a popular shopping district, entertainment venue, or business district, geofencing enables you to tailor messages that align with the interests and behaviors of those frequenting these locations.
In-Store Experiences: Deliver personalized offers, product recommendations, or loyalty rewards to customers as they explore different sections of your store.
Unleash the power of location-based data.
Enradius’ digital specialists provide data-driven marketing strategy and fulfillment. We identify and reach your target audience within your geographic market, from 100 meters within an address up to zip codes, cities, and regions. Our location-based approach delivers your message to your growing community.
What is Geo-Retargeting?
We use Geo-Retargeting (also referred to as implementing “geocookies”) to target mobile devices that had been within an area of interest in the past. Some ways we use location history include:
- Retarget previous visitors to your location
- Advertise to event attendees
- Reach your competitors’ customers
Let’s craft your geotargeted digital strategy together. Reach out to Map your Marketing.™
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